LAURA HIGLEY – Higley & Higley PA – OFA Member 176
Laura Higley – CEO, Higley Consulting Group | Entrepreneurial Insights in Aviation
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[0:00:00] Introduction: Laura Higley, CEO of Higley Consulting Group, covers all aspects of aviation including appraisals, operations, marketing, financing, and talent sourcing. Her diverse background enables a unique approach outside the traditional technical scope. Professional Background and Skills: Multifaceted Expertise: Laura combines skills from writing, presenting, marketing, an MBA, and a law degree. She holds multiple roles: real estate agent, financial planner, mortgage broker, appraiser, and insurance adjuster. This extensive background enhances her consulting capabilities. Networking and Problem-Solving: Laura’s strong suit lies in networking and foreseeing solutions, making her adept at project management consulting.
[0:01:52] Ideal Client Profile: Laura excels in working with visionaries possessing technical expertise but open to external insights. She thrives on half-baked ideas, helping to fully realize them.
[0:04:28] Personal Anecdotes and OFA Experience: Laura shares engaging stories, including her and her husband’s involvement in the Organization of Flying Adjusters (OFA) and memorable interactions with OFA members. Advice for Aviation Enthusiasts: Laura emphasizes the importance of broad and specific thinking in aviation. She encourages seeking mentors within OFA and exploring the diverse opportunities it offers, from technical to marketing aspects. Conclusion: OFA and Aviation Industry: Laura highlights the interconnectedness of aviation with other industries and the significance of OFA as a community. She advocates for active participation and engagement within the OFA network.